HALLIDAY CREATIVE ARE A SYDNEY-BASED PHOTO & VIDEO AGENCY
WITH A HEART FOR STORYTELLING & AN EYE FOR SCROLL-STOPPING SOCIAL MEDIA CONTENT.
FROM STRATEGY TO DELIVERY, WE PRODUCE SOME TOP NOTCH CONTENT
FOR SOME INCREDIBLE PEOPLE.
MEET THE ‘HALLIDAY’ OF HALLIDAY CREATIVE
SAM HALLIDAY
Filmmaker & UGC Creator | Gen Z
Sam is a professional filmmaker & content creator with a background as a former Social Media Marketing Specialist with NSW Government and Senior Video Producer at a production agency.
With a passion for telling captivating stories through film, Sam now uses his talents for producing high-quality, narrative-driven UGC content that feels authentic, professional and drives results.
With 10+ years experience on both sides of the camera, Sam knows how to bring your brand’s story to life!
TRUSTED BY
UGC VIDEO
Caniam
Canon Replica Lens Mug
brand PHOTOGRAPHY
COS
Spring Season Clothing Line
Cream & Co
Lifestyle & Menu Items
Bialetti
Moka Express
Grow It Local
Low Effort, High Vibes Bundle
Life of Cha
Herbal Tea Product Launch
Tumbleweed
In Ground Worm Farm
Kathmandu
‘Seeker’ Rain Jacket
CASE STUDY
Caniam Lens Mug
PRODUCT PROMOTION & BRAND AWARENESS
The Hook
We open with a highly scroll-stopping moment: dropping a "camera lens." We build on that initial shock value with a deadpan tutorial on cleaning the dropped lens, doubling down on the suspense by scrubbing it with soap and water. By this point, the audience is fully invested.
The Strategy
Moving away from standard, predictable UGC unboxings, this video relies on a narrative-driven storytelling format. It follows a classic problem-solution arc, ending with a fun twist reveal - the lens is actually a coffee mug.
The Impact
This narrative-first approach successfully captured attention and converted viewers into buyers.
Format: Organic 9:16 Short-Form Video
Reach: 2,000,000+ Views (IG, TikTok, YouTube)
Engagement: 100,000+ interactions
Result: Directly drove product sales for the Lens Mug.
SERVICES
UGC CONTENT
CREATION
PROFESSIONAL
PHOTO & VIDEO
SOCIAL MEDIA
CONTENT PACKAGES
THE PROCESS / CONTACT
We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do.